About Jennifer Burke

Jennifer Burke LMCC16 introduction speech conference

Hi - I'm Jennifer E. Burke. Why should you learn with me?

Well, some people consider me a pro at talking and teaching about budget-friendly, no fluff, practical, real-world, strategy-first marketing for nonprofits (like my library colleagues) and budget-minded solopreneurs too. 

I'm a bit of a techie and geek who loves researching and testing new apps, widgets, software, and tools to help us work smarter, not harder. I thought I'd share what I learn with you - via my monthly webinar series, Marketing Tool Talk.

​I'm the founder and president of IntelliCraft Research LLC, a strategic marketing consultancy for libraries and nonprofits, based in Philadelphia. I'm also known online by ​my alter ego, The InfoHound. And I apply my same approaching to no-nonsense marketing training to teaching solopreneurs over at Mighty Marketing Mojo. ​I'm a marketing soothsayer, storyteller and strategic communications consultant for libraries and info pros. ​I help my library and info-entrepreneur clients put strategy first and stop the tactics carousel for smarter marketing and fewer headaches. I love digging up research on marketing tools and then sharing that info with my colleagues and community. 

The C.V. Type Details

​I have a B.S. in Communications with a TV/Film minor from Northwestern University, an M.S.L.I.S. (Master's in Library and Information Science) from Drexel University, and spent 5 years as an IMLS Fellow in Drexel’s Information Studies Ph.D. program working on digital libraries and education. As a former advertising/marketing executive ​I am capable of speaking, and translating, both “marketing-ese” and “library lingo”. I'm a speaker, trainer, and teacher who regularly gives workshops, webinars, conference presentations and CE courses for library and info pros around the country. ​I'm a member of multiple library associations, ​including serving on the board of directors; I've written for Information Today, advised the open-access Marketing Libraries Journal, and am the founding President of the Board for the Library Marketing Conference Group, responsible for the popular and growing LMCC.

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